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What These 7 Brands Can Teach You About UX

first_imgStephen Moyers is an out of the heart writer voicing out his take on various topics of social media, web design, mobile apps, digital marketing, entrepreneurship, startups and much more in the cutting edge digital world. When he is not writing, he can be found traveling outdoors with his camera. You can follow Stephen on Twitter @StephenMoyers. Tags:#User Experience#UX#Web design Simple Branding Is Key for Complex Tech, Says R… Related Posts 8 Key Components to Building a Successful Busin… The Dos and Don’ts of Brand Awareness Videos How confident are you in your website’s user experience (UX)? If you don’t have measurable results that prove your UX is working, it may be time for a website redesign. Your website should create a seamless, enjoyable, and rewarding experience for your target users. Brands can teach you about UX.Some companies have a firm grip on what makes excellent UX, while others are still learning. Find UX inspiration from some of the top brands that are doing it right.AmazonA “best of UX” list would be remiss not to include Amazon, the e-commerce giant. Virtually all of its features comply with UX best practices, from the simple navigation menu to clever customer recommendations.Amazon has raised the bar in terms of UX for e-commerce sites from the beginning. It prioritizes customer convenience (and makes conversions easy) with tools such as 1-Click Checkout. This simple tool lets users jump straight to their shopping carts. This maximizes efficiency and makes the checkout process as smooth as possible.Other wins Amazon.com boasts in terms of UX include vibrant imagery, personalized shopping suggestions, and buttons that make shopping easy, such as “Buy it again” on recent orders. Amazon makes it clear on every page that user experience is its top priority. A review of 60 different websites’ UX strategies ranked Amazon at number five overall, based on an analysis of more than 550 website elements. Amazon ranked first in its industry as a Mass Merchant.Lesson: Make shopping convenient at every available opportunity.AirbnbWe’ve highlighted Airbnb in the past for its inspirational startup story. Now, we’re giving the company another round of applause for its consistently excellent UX. One look at Airbnb’s homepage and users are hooked. The company does everything right for a simple and enjoyable user experience, including:Ample white spaceEasy search tool at the top of the pageInviting high-quality imageryPersonalized recommendationsRelevant contentAirbnb manages to deliver information quickly without overwhelming or boring the user. It masters website design elements such as depth and contrast, along with simple color combinations to create a distinct online presence. Airbnb invites users in and makes them want to stay awhile.Lesson: Don’t overthink it. Make your website enjoyable to browse.AppleIt perhaps comes as no surprise that a company centered on design conquers the user experience. Apple.com is a prime example of optimal UX. From innovative parallax scrolling to amusing product animations, Apple has left no stone unturned in its attempt to create an immersive and enjoyable user experience.Apple.com pulls the user in and makes it difficult to leave – hiding any exit points until you’re virtually immersed in the world of Apple. Then, it uses exciting elements such as 3D touch to encourage users to interact, engage, and explore.With all of its bells and whistles, however, Apple still has not neglected its content. The company uses the smart strategy of listing all the ways a product will improve the customer’s life, rather than merely listing product features.This makes it easy for the user to imagine owning the device, as well as to understand its value in real-world applications. Apple also uses a clean layout and simple navigation to create the sophisticated, modern, and minimal look the brand is known for, in keeping with its tone. All around, Apple has shown it, masters, UX.Lesson: Match your website design elements with the tone and purpose of your company.RoverRover made the list because it goes above and beyond to establish a feeling of trust. Dogs are family for most pet owners, especially millennials. People who use Rover want to feel 100% confident in the person they hire to watch or care for their dogs. Rover shows an excellent understanding of its target audience by providing elements that inspire trust. These elements include:Keywords such as “trusted” and “local.”Photographs of people hugging petsInformation on what makes Rover safe right on the homepageThe “Rover Guarantee” of 24/7 support, photo updates, and reservation protectionTestimonials from happy pet ownersNo pop-up ads or other untrustworthy elementsOn Rover.com, users can immediately access the information they need to decide whether or not to trust the website with finding a pet sitter. This makes users more likely to use the website to reserve a sitter. Rover has created a UX centered on trust and authenticity to prove to users it is the right choice when searching for a pet sitter.Lesson: Establish your brand as a trustworthy authority in your industry using an optimized website.StarbucksThe coffee mogul has thrived by putting its customers first. The website is no exception. Starbucks conquers UX with its brand’s signature green color scheme, bright photos of its drinks.A warm thank you to military veterans and spouses for Military Appreciation Month (displaying both topical content and a customer-first business approach). Furthermore, it offers all the best in UX design elements: simple navigation, non-crowded layout, and responsive design.Starbucks also shows off its UX prowess in its app, which is one of the most-used loyalty apps in the world. The app’s design and features have made it a must-have for coffee lovers, mainly through exceptional user engagement.The app offers all kinds of convenient features for users, from paying for your beverage ahead of time to customizing a Spotify playlist. Plus, easy integration with other platforms gives users everything they need to continue using the app seamlessly.Lesson: Put your users first in every design element – they’ll notice and thank you for it.PaypalPaypal has decided to let simplicity rule in its website design – a choice that has contributed to the trustworthiness and usability of the site. Paypal keeps design ultra-simple, with bright white backgrounds and easily navigable menu options.It never tries to trick or confuse users, which is essential for an app that deals with personal finances. It’s simple, clean, and predictable website design is why thousands of users continue to trust and use Paypal, despite competitors such as Venmo and Zelle.Paypal.com wasn’t always a showcase for great UX. Before its redesign in 2014, the website was busy and overly cluttered. This led to user confusion, dissatisfaction, poor UX, and overall less user engagement.Since then, however, Paypal has focused on keeping things simple. It reduced its content, reorganized website elements, made items more meaningful, and prioritized website efficiency. Today, it is much easier to give or send money as an individual or small business through a simple, seamless platform.Lesson: It might be time for website redesign, especially if your website has telltale signs of failure.MailChimpHow did Mailchimp become a leading name in email campaign technology? In part, due to its branding. MailChimp gave its brand a distinct, recognizable mascot: a chimpanzee named Frederick von Chimpenheimer IV. Adding this branding gave the brand an edge of humor, personality, and friendliness. It helped build an emotional bridge between MailChimp and its consumers – something that was important for the email automation company. Without Freddie, the brand might have risked appearing too dehumanized thanks to its automation technology.MailChimp understands that organizing email campaigns is not the most exciting endeavor. To appeal to its audience, the brand made it more fun. Its website is creative, interactive, and engaging – even for people who don’t know the first thing about email campaign automation. Animated graphics and original cartoons add personality to the brand that customers can connect with. They are then more likely to use Mailchimp and remain loyal to the platform. It also helps that the website contains many other UX best practices, including ample white space and value-driven content.Lesson: Don’t be afraid to show your brand’s personality. Creating a memorable UX means thinking outside the box. Stephen Moyers Communication Works Wonders (with Itai Sadan)last_img read more

‘Save Ganga’ crusader Agarwal dead

first_imgG.D. Agarwal, 86, who was on a fast to save the Ganga, died following a heart attack on Thursday. Formerly a professor in the civil engineering department at IIT-Kanpur who had adopted the name Swami Gyan Swaroop Sanand, the environmentalist was vocal on disallowing hydroelectric projects in Uttarakhand along the Ganga.In a letter to Prime Minister Narendra Modi in June, he declared his intention to go on a fast as several of his demands had not been met.Agarwal’s key demands included a special law to deal with pollution and encroachment on the Ganga, and maintaining the environmental flow of the river to prevent pollution. He was subsisting on a diet of honey, lemon and water and, according to a senior official in the Water Ministry who was abreast of his activities, had given up water in the last week.“He was admitted to the All India Institute of Medical Sciences, Rishikesh, and succumbed to a heart attack,” the official told The Hindu.last_img read more

Indian American Suraj Patel Announces Candidacy for US Congress

first_imgIndian American Suraj Patel has announced his candidacy for US Congress in New York’s 12th Congressional district.“I didn’t plan to enter the political arena myself until after this last Presidential Election when many of us realized we can’t sit on the sidelines anymore,” said Patel.‘My family moved here from India searching for opportunity, and they seized it when they got here. They worked their way up from security guards and store clerks to building a business and raising four unruly boys to adulthood. Their story and our stories need to be told so that we all remember how wonderful this country already is and what truly makes it great. So much about this country is inspiring except for its politics right now, and we have an obligation to change that.”Read it at Indian Panorama Related Itemslast_img read more

Furious Alex Compton says Magnolia played ‘dirty basketball’ in Game 4

first_imgSEA Games: Biñan football stadium stands out in preparedness, completion Photo by Tristan Tamayo/INQUIRER.netAlaska head coach Alex Compton was livid as he entered the press room for a post-game interview following the Aces’ gutsy victory over Magnolia in Game 4 of the PBA Governors’ Cup Finals Wednesday night.Compton was in no celebratory mood despite Alaska knotting up the series at 2-2 and with momentum on its side heading into a pivotal Game 5 less than 48 hours from now.ADVERTISEMENT MOST READ Is Luis Manzano planning to propose to Jessy Mendiola? Alaska ties PBA Finals, holds off Magnolia in Game 4 Sports Related Videospowered by AdSparcRead Next LATEST STORIES Trending Articles PLAY LIST 00:50Trending Articles01:33Leo Austria, SMB wary of ‘more experienced’ Hotshots ahead of PBA Finals rematch00:50Trending Articles02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss The usually well-disposed Compton was furious over what he described as “dirty basketball” being played by Magnolia.Compton claimed his players “were punched multiple times” throughout Game 4.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSUrgent reply from Philippine ‍football chief“We have an officiating crew that perhaps didn’t see it and I understand that they can’t see everything, but Jio (Jalalon) punched us, somebody punched Mike (Harris) in the testicles, somebody punched Chris (Banchero) in the testicles at what point is that gonna get called I don’t know but I’m sure that next game it will and we can just play basketball,” Compton said as he rolled up his sleeves.“That’s dirty basketball. Calling it anything else would be a lie and I’m not a liar.” View commentscenter_img Don’t miss out on the latest news and information. TS Kammuri to enter PAR possibly a day after SEA Games opening Private companies step in to help SEA Games hosting Hotel management clarifies SEAG footballers’ kikiam breakfast issue Lacson: 2019 budget delay due to P75-B House ‘insertion’ SEA Games: Biñan football stadium stands out in preparedness, completion It’s still unclear if indeed Hotshots guard Jio Jalalon threw a punch and if Aces import Mike Harris “got punched in the testicles” as what Compton claimed but it was clear as day that Aces playmaker Chris Banchero was punched in the groin by Hotshots guard Mark Barroca less than three minutes left in the game.Barroca got away from the referees but his low blow couldn’t escape the camera as his punch was shown on replay multiple times.When asked about the incident, Magnolia head coach Chito Victolero came to the defense of his veteran ward.“He’s just saying that,” Victolero said in Filipino when told about Compton’s comments.Banchero did have the final say when he accounted for seven of the Aces’ last eight points. He finished with 17 points, six rebounds and five assists.ADVERTISEMENT LOOK: Joyce Pring goes public with engagement to Juancho Triviñolast_img read more

With group holidays meeting both these criteria, it is not

first_imgsurprising that such packages have many takers. 81% of respondents chose group holidays because of their Cost Effectiveness. 68% respondents choose group holidays, thanks to their inclination towards home food. – 87% of respondents in Delhi and 73% in Ahmedabad selected Indian Food as the decisive factor for opting for group holidays. – 89% of people in Kolkata prefer to travel with their regional community on group holidays. Holiday experiences – gender preferences Women – Women look at holidays primarily as an escape from the household chores. They seek pampering and indulgence which they are not usually able to indulge in back home. – Long relaxing spas and beauty treatments tops the list of indulgence. Women respondents enjoy spending on shopping at the local markets and buying collectibles and souvenirs. – Playing cards and indulging in adventure sports is a rising trend among them. Men – Men seek space when on a holiday. A holiday for them is fundamentally a holiday from people, networking and associating. – Men love exploring quirky markets that are not to be found in their own city or country. The idiosyncrasy of the locale captivates a male traveler and adds to the thrill. – Like women seek freedom from household chores, men want to free themselves from the burdens of workplace and economy. With family, some men feel uncomfortable ditching them for a bar hopping or night crawling session. Some prefer to visit places without families to avoid the guilt and discomfort if the family is not like minded. MORE PRN PS BMRadvertisementlast_img read more

Bailey: No Man Utd & Liverpool snub regrets

first_imgLeon Bailey has no regrets at having shunned the advances of Manchester United, Chelsea, Liverpool and Manchester City in the past.Having burst onto the scene at Belgian side Genk, the Jamaican winger has been heavily linked with moves to Premier League heavyweights for several years.It appeared as though a switch to England would be made in January 2017 as he prepared to step up the European football ladder, but his career path took him in a different direction to Bayer Leverkusen. Article continues below Editors’ Picks Man Utd ready to spend big on Sancho and Haaland in January Who is Marcus Thuram? Lilian’s son who is top of the Bundesliga with Borussia Monchengladbach Brazil, beware! Messi and Argentina out for revenge after Copa controversy Best player in MLS? Zlatan wasn’t even the best player in LA! Bailey has continued to flourish in Germany, sparking more transfer talk, but he considers himself to be in the perfect surroundings and in no need of an imminent change of scenery.He told FourFourTwo of his Premier League snubs: “Manchester United, City, Chelsea, Liverpool – a lot of clubs were interested.“But the most important thing as a pro is taking things a step at a time and not rushing to the top too quickly. Because once you get there, where do you go next?“I believe the right timing is important, and it was the right moment to be at Bayer Leverkusen.“They are a tremendous club with so much history. A lot of good players have come from there; they can get into the Champions League and are always doing well. So why not them? It was the perfect move for me and I’m happy I made it.“My focus isn’t really on moving anywhere yet. I’m just about what’s happening right now rather than what could happen in the future. I’m still learning.”Leon Bailey Bayer Leverkusen 26092018Bailey admits that Chelsea have shown the strongest interest across his career to date, with the Blues having been monitoring his progress since he was a teenager.He is now an established 21-year-old senior star and those at Stamford Bridge will face fierce competition for his signature if any transfer scramble is sparked.“Chelsea have been interested in me since I was maybe 14 or 15, but as a young player you want to start on a normal level and not just go there because of the name of the club,” said Bailey.“You want to develop in the right environment; around the right minds and mentality. Genk was right for me at that moment – I fitted right into the youth system perfectly. That’s where I wanted to start, so I went for it.”Goal revealed back in May that Premier League champions Manchester City had Bailey on their radar, but he saw out the summer window in Germany and committed to a new contract in August which ties him to Leverkusen until 2023.last_img read more

Wrestler Kripa Shankar for changes in all weight categories

first_imgNew Delhi, May 24 (PTI) Former India wrestler Kripa Shankar Bishnoi has made three suggestions to the United World Wrestling (UWW) over changes in all weight categories. The UWW will discuss the proposed changes with the International Olympic Committee (IOC) during the senior world wrestling championship scheduled to be held in Paris from August 20 to 27. “United World Wrestling is ending the small weight class. In that case, the medal table of Asian countries, including India, will also be affected. Because the Asian wrestler is better in small weight groups. Small weight group has also been advised to give place,” Bishnoi, an Arjuna Awardee, said in a statement. Bishnoi had already suggested to the United World Wrestling and the Indian Wrestling Federation that the current Greco-Roman wrestling rules required amendment. In Paris, the governing body of the sport is also expected to take a decision to increase existing eight weight categories to 10 in all UWW competitions, including the world and continental championships, World Cup and Golden Grand Prix events. The International Organisation for Wrestling has suggested change in the weight categories of wrestling rules for men, women and Greco-Roman weight categories. According to the UWW, the 57kg, 65kg, 74kg, 86kg, 97kg and 125kg freestyle categories may be changed to 60kg, 70kg, 80kg, 90kg, 100kg and 130kg. The current weight divisions of 59kg, 66kg, 75kg, 85kg, 98kg and 130kg in the Greco-Roman style could be changed to 60kg, 70kg, 80kg, 90kg, 100kg and 130kg. Among the women, the current weight classes are 48kg, 53kg, 58kg, 63kg, 69kg and 75kg. The proposed new weight classes are 48kg, 55kg, 60kg, 66kg, 72kg and 78kg. The former India star now coaches the Indian Railway wrestling team. PTI AH AHadvertisementlast_img read more

India vs New Zealand, T20I series: Ross Taylor teases Virender Sehwag in Hindi

first_imgThe banter between Virender Sehwag and Ross Taylor in Hindi on social media last month left the fans in splits.The witty conversation between the two cricketers started when Sehwag called Taylor ‘Darji ji’ while congratulating the Kiwi batsman for his heroics in the first ODI to lead New Zealand to victory.Taylor, a typically friendly Kiwi, too responded in Hindi.Well played @RossLTaylor Darji ji . Great effort after handling the pressure of Diwali orders .#indvsnz- Virender Sehwag (@virendersehwag) October 22, 2017Thanks @virendersehwag bhai agli Baar Apna order time pe Bhej dena so Mai Apko agli Diwali ke pehle deliver kardunga ….happy Diwali- Ross Taylor (@RossLTaylor) October 23, 2017Hahaha Masterji , is saal waali patloon hi ek bilaang choti karke dena next diwali pe. Ross the Boss, most sporting 🙂 https://t.co/FNpAwrWCB4- Virender Sehwag (@virendersehwag) October 23, 2017No one can match up to your high standards of stitching Darji ji , whether it is a pant or a partnership @RossLTaylor https://t.co/WDInvXL4EW- Virender Sehwag (@virendersehwag) October 23, 2017Taylor, who sat out of the first two Twenty20 internationals of the three-match contest, currently tied at 1-1, has now been looking for a real DARJI — Tailor — in India.After New Zealand defeated India in the second T20I to level the series, Taylor got his timing right to respond to Sehwag and give fans a further glimpse of his humour — in Hindi.Taylor found a tailor’s shop in Rajkot, took a picture and posted on his Instagram account captioned, “@virendersehwag #Rajkot mein match k baad, #darji (Tailor) Ki dukaan band. Agli silai #Trivandrum mein hogi… Zaroor Aana. #India #IndvNZ.”advertisementSehwag was left impressed by Taylor’s Hindi and asked whether the Kiwi star was eligible for an Aadhaar card.Highly impressed by you @RossLTaylor . @UIDAI , can he be eligible for an Aadhaar Card for such wonderful Hindi skills. https://t.co/zm3YXJdhk2- Virender Sehwag (@virendersehwag) November 6, 2017″Highly impressed by you @RossLTaylor. @UIDAI, can he be eligible for an Aadhaar Card for such wonderful Hindi skills,” Sehwag tweeted.How much ever fun one has, Government always has the last laugh 🙂 https://t.co/mWNFDhosHW- Virender Sehwag (@virendersehwag) November 6, 2017Taylor had also posted a couple of photos during a practice match in Kanpur before the final ODI last month where his name was misspelt as ‘Taler’ and ‘Telar’ on the scoreboard.The series-decider will be played in Thiruvananthapuram on Tuesday.The New Zealand batsman finished with 155 from three innings in the ODI series which India clinched 2-1 by bouncing back with victories in the second and third ODIs.last_img read more

Sony Xperia XZ3 renders leak ahead of IFA 2018 launch on August 30

first_imgSony is at IFA 2018 in Berlin where it is gearing up to launch its next flagship Xperia phone, which is most likely the Xperia XZ3. We have heard about the flagship for a while now and details regarding its design and specs have been a little middling. But a new report by Winfuture.de gives us our clearest look at what the Xperia XZ3 will look like as well as the hardware it is going to bring.Roland Quandt of Winfuture.de has been pretty spot on when it comes to smartphone leaks and we expect the latest renders and specs details of the Xperia XZ3 to be accurate as well. Starting off with the renders, the upcoming XZ flagship will continue to sport an ambient design with curves and arches, especially on the back. The rear panel is made up of glass that will seamlessly curve into the metal frame. The device will be offered in four colours as per the renders – Black, White, Green and Red.Up front, the Xperia XZ3 will continue to sport an 18:9 display and will not join the latest trend of notched displays. That’s not surprising considering it took Sony quite a while to adopt full-screen displays. Notably, the bezels on the top and bottom of the XZ3 will be a little wider to accommodate two powerful front-facing speakers. The display itself is said to be a pOLED panel but the size is as yet unknown.Powering the Xperia XZ3 will be a Snapdragon 845 chipset with 4GB of RAM and 64GB of storage. It seems this will be the only variant on offer and there is no word yet on support for storage expandability. Interestingly, past reports suggested that the Xperia XZ3 will sport dual cameras on the back, but the renders seem to confirm that Sony will continue with a single camera setup. It is possible that the XZ3 Premium model will get the dual camera system much like the XZ2 Premium. Notably, the phone will be the first to ship with Android 9.0 Pie out-of-the-box.advertisementThe single camera on the XZ3 will bring a 19-megapixel Sony sensor, but it’s unclear whether it will support OIS or EIS. As per the report, the front camera will bear a 13-megapixel sensor. The device is also said to house a 3,300mAh battery with support for USB Type-C. The report adds that the pricing of the Xperia XZ3 should be around 800 euros. We’ll know if the details provided by Quandt are true in just a few more hours.last_img read more

Craft Embraces the Strength (and Style) of Bamboo Bicycles

first_imgBoasting a strength greater than steel yet a weight as light as aluminum, bamboo is an incredibly unique material that’s popping up in products ranging from computer keyboard and mouse covers to cutting boards and even wrist watches. So why not bamboo bicycles? Launched via the popular crowdfunding site Indiegogo is exactly this, an innovative bamboo bicycle that’s not only uniquely constructed but aesthetically pleasing to boot.Related: Priority Bicycles lives the laid back lifestyle with its Coast beach cruiserCreated by a company out of Bucharest, Romania called Craft Bicycle, these one-of-a-kind rides boast some of the highest quality components and construction of almost any relative bike. Aside from its bamboo frame — of which required roughly 60 hours of work to build — the bike is also constructed using natural hemp fibers and a bio-resin that creates a nearly indestructible seal on all its joints. Additionally, aircraft-grade aluminum was utilized to create the rest of Craft Bicycle’s sturdy frame.“Our objective from the very beginning was to create a truly unique bicycle, one that would be the pride of any bike-rider,” reads the Indiegogo campaign. “The process involved multiple iterations of drawing, modeling, building, and testing until we were sure we had a bamboo bike that will turn heads. Now, after years of research and testing, we can proudly say that our bicycles are made from the best quality materials on the market.”In addition to its frame, a Craft Bicycle bamboo bike also comes standard with Shimano’s Nexus 7 gear shifter, its Rapid Fire Shifter mechanism, Ryde’s Sputnik braking system, and Schwalbe’s Kevlar reinforced Delta Cruiser tires. Furthermore, the Romanian company enlisted the help of Brooks England for the bike’s leather saddle and leather grips which perfectly round out the product’s incredibly high quality across the board.Those who fancy a bamboo bike can simply head on over to Craft Bicycle’s Indiegogo page to secure a model for themselves, though it is worth pointing out the bikes cost a rather pretty penny. While “Super Early Bird” adopters have the ability to purchase one for roughly $1,107, the typical retail price figures to sit closer to around $1,350. At least buyers can rest assured the thing won’t break down on them anytime soon. 14 Scandinavian Clothing Brands You Need to Know Carbon Fiber Explained: Why It’s the Perfect Outdoor Gear Material Editors’ Recommendations The 12 Best Laptop Bags for Men 5 Canadian Lifestyle Brands You Need to Know 12 Best Seiko Watches for Men, From Flashy to Functionallast_img read more