Between Drake videos helping us save MuchFACT DirectorX sat down with Coveteur

first_img LEAVE A REPLY Cancel replyLog in to leave a comment Login/Register With: In your career so far, what was the most unexpected experience?“It has to be ‘Hotline Bling’— it was really surprising in its reaction. The way it took off virally, the memes, and the jokes, and…I have a clip of Donald Trump dancing to ‘Hotline Bling’ from Saturday Night Live. They did a parody, and Donald Trump is in there dancing. It was just one of those ‘What the hell? How the hell?’”Was he a good dancer?“No, of course not [laughs].” To state the obvious, music videos are the visual representation of the song. And when it comes to bringing that vision to life, everyone from Jay-Z, Rihanna, and Drake to Kendrick Lamar, Nicki Minaj, and Lil Wayne (and the list goes on) trust Toronto-based Director X to bring it to fruition. Not only that, but Director X makes it go viral. When he stopped by our portrait studio during TIFF, we sat down to talk “Hotline Bling”’s unexpected success (and the Trump dancing video that exists), his venture into full-length film direction, the experimental fringe science series he’s working on for Viceland, and the advice that fueled his success.So tell me, how did you decide on your name?“It’s an evolution from Little X. When I was a teenager, it was the time of like X Clan, and Malcolm X, and Public Enemy, so all hip-hop was very conscious with lots of X’s [Laughs]. For whatever reason, I really like the X names, so [my name] became Little X. Once I hit my 30s, Little X wasn’t sitting well with me—it felt like it was time to switch it up, so it evolved to Director X.” Advertisement Facebook Advertisement Twitter Advertisementlast_img

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