Government should aid Fiji tourism Outrigger chairman

first_imgTourism operators and the Fijian government need to work together to promote the South Pacific island nation according to Outrigger Enterprises Group Chairman Dr Richard Kelly. At the organisation’s tenth birthday celebrations in Fiji earlier this month, the Chairman declared the tourism industry cannot promote and market the island successfully without the aid of the government. “There are so many people who do not know about Fiji, even where it is in the world geographically, therefore it is essential that we place more emphasis on destination and brand marketing,” Dr Kelly said. “We need the help and partnership of the Fijian government.” Dr Kelly explained to attendees President Ratu Epeli Nailatikau and Minister for Tourism and Attorney General Ayaz Sayed Kaiyam, that Hawaii tourism makes up for 40 percent of the country’s economy and the Hawaiian government makes $4.70 for every dollar it invests in marketing. “That’s a return on investment of 370 percent,” Dr Kelly said. “In Fiji, travel and tourism accounts for an amazing 60 percent of the economy.” Dr Kelly also explained the positive impact of tourism to local communities. “Wages, salaries and tips earned at the resort are spent in local stores and for other local services, multiplying the impact and benefits of travel and tourism several times over.”“Local jobs are created, education improved, there is greater access to health care and taxes are generated.” Source = e-Travel Blackboard: N.Jlast_img

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